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Spring 2008, China
AIGA XCD, in collaboration with Package and Design Magazine of China, take you deep into the heart of China's flourishing design scene. China’s creative spirit is transforming it from the world’s manufacturer to an economy of national brand development and ideation. It is a must-see for any globally savvy designer.
Our arrival will be announced on the shelves in China by the magazine in March 2008. Package and Design Magazine will publish a profile and design samples of each tour participant in a feature article. To be included in this article your registration and down payment must be received by 15 January 2008.
Enjoy two weeks of design-focused activities, visiting great design firms and schools. There will be time for tourism too: from the Great Wall of China to the Qin Terra-cotta Warriors. In short, this expedition promises to be not only an exploration of culture and design, but also an expedition to remember.
Scheduled cities: Beijing, Tianjing, Xi'an, Guangzhou and Hong Kong.
Join us for the AIGA XCD China 2008 Expedition; experience the creative power behind China’s exponential growth.
For more information, download the following pdf brochure and
registration form or email Christopher Liechty at: vicepres@xcd.aiga.org.
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 Everyday Design: Great Finds from Around the World
Ordinary objects gathered from 30 countries provide an
intriguing
glimpse into the daily routines of people living in
the many diverse
cultures featured this fascinating exhibit.
Everyday Design invites visitors to travel through its
images of
products, packaging, signage and other items to
participate in the
daily life of people in Brussels and Tokyo, Beijing
and Harare—among
many other cities throughout the world. Visitors are
encouraged to
make their own comparisons between the images of the
objects they see
displayed and those items they use in their own daily
lives. People
in different parts of the world may live dissimilar
lives in some
respects, but in many other ways our lives and our
daily routines are
remarkably alike.
In Everyday Design, objects easily overlooked as being
too ordinary
are seen in a new light. They are celebrated for the
simple beauty of
their materials and their inspired, utilitarian
design. These items
may cause visitors to expand their ideas about design.
As
technological advances continue to bring the global
community closer,
some people remain isolated. It is hoped that Everyday
Design will
forge new avenues of insight, appreciation and
communication between
people of diverse cultures.
The Everyday Design exhibit, curated by AIGA XCD,
seeks to reach out
to the global community and to promote a greater
understanding of
design. Visit the exhibition that will open on April
4th in Los
Angeles at MODAA gallery, or get a small taste online
at: www.everydaydesign.org |
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 For five days, a group of 20 design students from Ohio University will conduct a visual dialogue with the inhabitants of Cholula , Mexico, on ìthornyî topics of social concern.
This is part of AIGA XCD-Ohio University's exchange; a ten-week-long study abroad program, where US-based students will design five public space interventions intended to prompt a bi-cultural conversation about such issues as national identity, racism, immigration, local culture and globalization. Through the studentsí designs, Americans and Mexicans will have the opportunity to share their views on a range of contemporary social problems.
Inspiration for this project include excerpts from Octavio Pazís The Labyrinth of Solitude, Alan Ridingís Distant Neighbors, highlighting the concept of how ìthe otherîóin this case Mexico and the USóis governed by cultural background, and how to facilitate communication, using the language of design.
As part of a firsthand experience of Mexican cultural institutions, students will visit a public school, a hospital, a government office, a maquiladora that produces clothing for the U.S., and see a lucha libre performance. The designs will be displayed in public spaces, in Cholula, at the local market, and on local public transportation. Students will have the opportunity to obtain feedback from the local audience through a conversation with design students from the Universidad de las Americas and through a critique with Mexican designer Germ·n Montalvo.
This venture is sponsored by The Ohio University ìMexico Art and Designî study abroad program and the Municipal Government of the City of San Pedro Cholula, in partnership with AIGA XCD. |
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October 2007 Havana, Cuba
October ushered in the fourth AIGA XCD Sharing Dreams. This cross-cultural collaboration was held in Havana, Cuba, joining 8 Cuban and 8 American designers in a Poster Exhibition focusing on the theme “Design in Culture.” The event received national exposure via print and radio. The Sharing Dreams opening night dovetailed with the opening of the Icograda 2007 World Congress, featuring as its first exhibit. Our collaboration has forged a strong bond and platform for communication and friendship between the two cultures. Visit our archives at www.shared-dreams2007.com.
Better yet, be inspired and get involved for the fifth annual Sharing Dreams in 2008. It promises to be fantástico. For more information, contact Toni O’Bryan at designpartnerships@xcd.aiga.org
May 21, 2007 World Trade Week NYC
Imagine a busy street in India full of commotion and the daily hustle and bustle. There are millions of people doing their day-to-day tasks, each of them potential customers…or are they? Welcome to “Branding in India” the intriguing subject for World Trade Week NYC’s Global Branding Event. This special symposium was held May 21, 2007, presented by Columbia Business School's Center on Global Brand Leadership and the AIGA XCD as part of World Trade Week NYC 2007.
Leading thinkers from industry, advertising, academia, and design assessed the current state of branding in India; the enormous challenges and opportunities for global and local brands; and the future of Indian branding, at home and in the global market.
Visit World Trade Week NYC and the Center on Global Brand Leadership at Columbia Business School video reports
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